| Nome |
# |
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Nanomarketing: A New Frontier in Neuromarketing, file de3e4ef4-e622-b63b-e053-d805fe0ae1e8
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56
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Strategic Analysis through the General Electric/McKinsey Matrix: An Application to the Italian Fashion Industry, file de3e4ef4-e2f1-b63b-e053-d805fe0ae1e8
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44
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The Luxury Fashion Market in Russia: Evolution and Future Opportunities, file de3e4ef4-e7da-b63b-e053-d805fe0ae1e8
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34
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From home to the store: Combined effect of music and traffic on consumers shopping behaviour, file 382084d0-12a8-48af-b6b5-551984f8ea82
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32
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Determinanti Latenti nell’Intenzione d’Acquisto dei Fashion Luxury Goods: Un’Indagine Qualitativa di Tipo Laddering, file de3e4ef4-e662-b63b-e053-d805fe0ae1e8
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31
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Il Marketing del Marketing: Risultati Preliminari sulla Diffusione del Marketing nelle PMI Salentine, file de3e4ef4-e938-b63b-e053-d805fe0ae1e8
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17
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Marketing Intelligence: Origins and Recent Developments, file de3e4ef4-e181-b63b-e053-d805fe0ae1e8
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16
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Effetti Discordanti delle Emozioni sul Posizionamento e l’Intenzione d’Acquisto di Marche di Prodotti con Diversa Dimensione di Credibilità, file de3e4ef4-e8d0-b63b-e053-d805fe0ae1e8
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14
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Con la Barba o senza? Effetti sulla Credibilità dei Testimonial Pubblicitari e sull’Intenzione d’Acquisto, file de3e4ef4-e453-b63b-e053-d805fe0ae1e8
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13
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Livello di stimolazione e stato motivazionale nell’esperienza di shopping in due centri commerciali, file de3e4ef4-ea21-b63b-e053-d805fe0ae1e8
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13
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Il Consumo Etico dei Prodotti Alimentari Biologici: Il Ruolo delle Norme Morali, file de3e4ef4-e768-b63b-e053-d805fe0ae1e8
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12
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International Advertising of Fashion Luxury Brands: A Multidisciplinary Qualitative Analysis, file de3e4ef4-e2d8-b63b-e053-d805fe0ae1e8
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11
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Externalised vs. Internalised Consumption of Luxury Goods: Propositions and Implications for Luxury Retail Marketing, file de3e4ef4-e2b9-b63b-e053-d805fe0ae1e8
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9
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Le Dimensioni dell’Antropomorfismo nella Percezione dei Prodotti di Marca, file de3e4ef4-e3df-b63b-e053-d805fe0ae1e8
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9
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Distorsioni nella percezione dei consumatori: Uno studio esplorativo su valori e quantità, file de3e4ef4-e0d2-b63b-e053-d805fe0ae1e8
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8
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Il Ruolo Strategico della Media Impresa nei Distretti Industriali Manifatturieri, file de3e4ef4-e7e5-b63b-e053-d805fe0ae1e8
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8
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null, file 01efc08b-e6a8-4d56-b0ba-c62013e04abc
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7
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The Influence of a Lockdown on Consumption: An Exploratory Study on Generation Z’s Consumers, file 070829ae-c216-4a75-890c-dff8ff416c9e
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7
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The Business Opportunity of Blockchain Value Creation among the Internet of Value, file acbca610-dfdb-4c18-83c7-54c37ab1f4a3
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7
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Brand Anthropomorphism: Its Dimensions and Measurement, file de3e4ef4-dc4f-b63b-e053-d805fe0ae1e8
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7
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La Percezione dell’Ipocrisia Politica nel Governo dei Sistemi Territoriali Locali, file de3e4ef4-e970-b63b-e053-d805fe0ae1e8
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7
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Determinants of Southern Italian Households’ Intention to Adopt Energy Efficiency Measures in Residential Buildings, file de3e4ef5-225f-b63b-e053-d805fe0ae1e8
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6
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Effects of the Dark Triad on Word of Mouth in the Luxury Context: The Moderating Role of Opinion Divergence, file 3cbd3054-72fc-4c2a-ba13-c61bdb007bc6
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5
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null, file d3801497-075c-47f1-a7e5-f882f70388ed
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5
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Does Popularity in Social Networks Influence Purchasing and Lifestyle Decisions?, file de3e4ef4-dc40-b63b-e053-d805fe0ae1e8
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5
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null, file de3e4ef4-dcd2-b63b-e053-d805fe0ae1e8
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5
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null, file 1677e26d-4a0f-4e84-bd1e-96bc22e6a093
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4
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null, file 19cd9241-4531-4836-83b9-c628f87a293f
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4
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Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products, file 329ddbaa-bb84-47e7-a017-9dd3eeb4d4bb
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4
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Integrating Internet-of-Things Technologies in Luxury Industries: The Roles of Consumers’ Openness to Technological Innovations and Status Consumption, file cb2df747-079c-491b-91b8-9be7b9d0d576
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4
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Brand Anthropomorphism: Conceptualization, Measurement, and Impact on Brand Personality and Loyalty, file de3e4ef4-e7d7-b63b-e053-d805fe0ae1e8
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4
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Effetti dell’Esposizione alla Luce Blu sullo Stato Motivazionale e sull’Intenzione d’Acquisto dei Beni Edonistici e Utilitaristici, file de3e4ef4-e87a-b63b-e053-d805fe0ae1e8
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4
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Il Mercato Online del Comparison Shopping: Come Classificare gli Infomediari, file de3e4ef4-ea28-b63b-e053-d805fe0ae1e8
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4
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The Pink Bias: Consumption Choices of Pink-Colored Products, file 749121a7-e7e7-4fe7-8754-d442273ba6da
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3
|
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Loyal or not? Determinants of heritage destination satisfaction and loyalty. A study of Lecce, Italy., file c9a9a84f-fb71-4868-bf88-d29aeb9d2580
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3
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Le determinanti dell'immagine dell'Ateneo leccese, file de3e4ef4-dd2c-b63b-e053-d805fe0ae1e8
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3
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When the Row Predicts the Grade: Differences in Marketing Students’ Performance as a Function of Seating Location, file de3e4ef4-dd57-b63b-e053-d805fe0ae1e8
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3
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A Strategic Place Marketing Model for the Development of Local Territorial Systems (LTSs), file de3e4ef4-def4-b63b-e053-d805fe0ae1e8
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3
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Sviluppo sostenibile, attrattività e competitività dei sistemi territoriali locali: un approccio strategico., file de3e4ef6-4e66-b63b-e053-d805fe0ae1e8
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3
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The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame, file de3e4ef6-5d3a-b63b-e053-d805fe0ae1e8
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3
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Brand Prominence and Social Status in Luxury Consumption: A Comparison of Emerging and Mature Markets, file de3e4ef6-61cf-b63b-e053-d805fe0ae1e8
|
3
|
|
SVILUPPO SOSTENIBILE, ATTRATTIVITÀ E COMPETITIVITÀ
DEI SISTEMI TERRITORIALI LOCALI: UN APPROCCIO
STRATEGICO, file e067a29e-93e0-4f2c-8654-793634ff367a
|
3
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Il Marketing delle Deep-Tech Startups (DTS): Definizioni e Peculiarità, file 1e87b159-6b45-4989-b883-68e92454e152
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2
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null, file 3931adac-ccff-4c85-9439-51f646bafc35
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2
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Sustainable Development, Attractiveness and Competitiveness of Local Territorial Systems: A Strategic Approach, file 74aad3d9-7596-4c4e-98eb-324fbf5f1b9e
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2
|
|
The influence of negative travel-related experience on tourist’s brand loyalty, file 8d8adacc-f7b6-43ec-8d5e-cfff6be221d2
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2
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null, file b18c21b2-15b6-41a6-9b45-04c81cd8c0d8
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2
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Sustainable Smart Mobility and Intelligent Transport Systems as Enabling Factors of Smart City Transition Oriented Digital Transition Strategies: Evidences from Italy, file bddb45f5-5559-4e2b-8a22-c295006c5827
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2
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Effectiveness of pictorial warnings on food fat content: consumers’ perception and neurological responses, file c9729dce-d744-4fce-aa57-38298a43e275
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2
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|
null, file d8c23100-58f7-45ea-ad37-6f159e89c899
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2
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Lo Sviluppo di una Scala dell’‘Attaccamento Fervido’ nello Shopping, file de3e4ef4-dc1c-b63b-e053-d805fe0ae1e8
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2
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Effects of Background Music Endings on Consumer Memory in Advertising, file de3e4ef4-dfe7-b63b-e053-d805fe0ae1e8
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2
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|
Le criticità del terziario avanzato nello sviluppo del Salento: Una ricerca esplorativa, file de3e4ef4-e2c1-b63b-e053-d805fe0ae1e8
|
2
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The Role of Knowledge and Inter-Firm Relations in the Renewal Process of Industrial Districts in Crisis: An Exploratory Study, file de3e4ef4-e969-b63b-e053-d805fe0ae1e8
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2
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|
Creating Satisfying Visitors’ Experience in Cultural Organizations, file de3e4ef6-01b5-b63b-e053-d805fe0ae1e8
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2
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Assessing Individuals’ Re-Gifting Motivations, file de3e4ef6-5feb-b63b-e053-d805fe0ae1e8
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2
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Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies, file 1e9cc2dc-799d-489e-bd85-e1902b6cab6d
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1
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|
Exploring the Perceived Image of Energy Efficiency Measures in Residential Buildings: Evidence from Apulia, Italy, file 2420b895-e1c9-4a9a-b08e-de641fd0c9d5
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1
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A Hierarchical Personality Approach toward a Fuller Understanding of Onychophagia and Compulsive Buying, file 32e33586-f3b0-416a-ae69-6294676b8949
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1
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Antropomorphic Chatbots’ for Future Healthcare Services: Effects of Personality, Gender, and Roles on Source Credibility, User Satisfaction, and Intention to Use, file 4341e9f2-dde5-4bbc-ac55-516fd16ee2c6
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1
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I Motivi del Riutilizzo dei Doni: Una Scala per la Misurazione della Propensione al Regifting, file 48cf253b-d776-4f2e-9cff-87f402637200
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1
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Loyal or not? Determinants of Heritage Destination Satisfaction and Loyalty. A Study of Lecce, Italy, file 720a85bc-6309-4be2-adcb-0e8236bfd59e
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1
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Consumers as Moral Agents in Human-Robot Interactions: The Role of Anthropomorphism, file 8f2ca5a9-1c9d-4708-b4b9-1898ed54d455
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1
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null, file a2a4b9f4-4726-4080-a4fb-c88f9e42db5a
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1
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null, file cbfefb72-94df-475e-b78c-c33d254d636c
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1
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Assessing the relationship among hotel star class, onlilne reviews' valence, length, and communication style, file d801e8fc-83dc-4d0f-b1f8-62da6f218736
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1
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null, file d9edff8e-e726-4ffc-bdba-0660ba212e2d
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1
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Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food, file de3e4ef4-5165-b63b-e053-d805fe0ae1e8
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1
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|
Influence of Brand Personality-Marker Attributes on Purchasing Intention: The Role of Emotionality, file de3e4ef4-521a-b63b-e053-d805fe0ae1e8
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1
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|
Il Linguaggio del Silenzio nella Comunicazione Pubblicitaria della Moda e del Lusso: Un’Indagine Semiotica, file de3e4ef4-dc4b-b63b-e053-d805fe0ae1e8
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1
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|
On-line Comparison Shopping: A New Approach to Classify Infomediaries, file de3e4ef4-dcd5-b63b-e053-d805fe0ae1e8
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1
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La Soddisfazione del Consumatore, file de3e4ef4-dcd9-b63b-e053-d805fe0ae1e8
|
1
|
|
Does Popularity in Social Networks Influence Purchasing and Lifestyle Decisions? The Meaning of Online Friendship, file de3e4ef4-dd5c-b63b-e053-d805fe0ae1e8
|
1
|
|
Nature and Antecedents of a Marketing Approach According to Italian SME Entrepreneurs: A Structural Equation Modeling Approach, file de3e4ef4-dde0-b63b-e053-d805fe0ae1e8
|
1
|
|
Mix-and-Match’ Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-tracking, file de3e4ef4-def2-b63b-e053-d805fe0ae1e8
|
1
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|
The Effect of Touch on Consumer Attitude Towards Autotelic and Instrumental Products, file de3e4ef4-def6-b63b-e053-d805fe0ae1e8
|
1
|
|
How to Make Better Consumers in Luxury: The Role of Shame and Empathy, file de3e4ef4-e1aa-b63b-e053-d805fe0ae1e8
|
1
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|
Beyond Ethical Consumption: Religious-like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanaticism, file de3e4ef4-e1e3-b63b-e053-d805fe0ae1e8
|
1
|
|
Vocation vs. Perceived Image of Cultural Districts in Heritage Marketing, file de3e4ef4-e2f4-b63b-e053-d805fe0ae1e8
|
1
|
|
Influence of Cognitive Age and Socio-Psychographics in the Purchasing of Luxury Goods by Elderly Consumers, file de3e4ef4-e40b-b63b-e053-d805fe0ae1e8
|
1
|
|
Purchasing Motivations of Regular and Occasional Organic Food Consumers: The Incidence of Food Safety and Ethical Concerns, file de3e4ef4-e547-b63b-e053-d805fe0ae1e8
|
1
|
|
Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic Versus Utilitarian Goals, file de3e4ef4-e738-b63b-e053-d805fe0ae1e8
|
1
|
|
How the Sweet Taste Changes When We See What We Drink, file de3e4ef4-e792-b63b-e053-d805fe0ae1e8
|
1
|
|
Customer-Centric Strategies in Place Marketing: An Analysis of Places’ Identities and Perceived Images, file de3e4ef4-e7d2-b63b-e053-d805fe0ae1e8
|
1
|
|
Beyond Ethical Consumption: Religious-like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanaticism, file de3e4ef4-e815-b63b-e053-d805fe0ae1e8
|
1
|
|
Animosity of Italian-Jewish Consumers towards Arab Goods: Antecedents and Effects on Their Purchase Intention, file de3e4ef4-e88e-b63b-e053-d805fe0ae1e8
|
1
|
|
University Names’ Influence on Users’ Perceptions: Evidence from Two Empirical Studies,, file de3e4ef4-ea22-b63b-e053-d805fe0ae1e8
|
1
|
|
Advances in the Research on Organizational Creativity: From the Analysis of the Behavioral Determinants to the Application of the Concept of Exaptation, file de3e4ef4-ea26-b63b-e053-d805fe0ae1e8
|
1
|
|
La Soddisfazione del Consumatore: La Misura della Customer Satisfaction nelle Esperienze di Consumo, file de3e4ef4-ea33-b63b-e053-d805fe0ae1e8
|
1
|
|
Prototypes versus examples: A new model of online credibility for commercial websites, file de3e4ef5-05b7-b63b-e053-d805fe0ae1e8
|
1
|
|
Determinants of Farmers’ Intention to Adopt Water Saving Measures: Evidence from Italy, file de3e4ef5-2261-b63b-e053-d805fe0ae1e8
|
1
|
|
Effetti della Personalità sul Consumo Compulsivo dei Nail Biters, file de3e4ef5-3659-b63b-e053-d805fe0ae1e8
|
1
|
|
Modeling Local Development Using Fuzzy Logic and GIS: The Case of a Southern Italian Province, file de3e4ef5-4ff7-b63b-e053-d805fe0ae1e8
|
1
|
|
Measuring Internalized Versus Externalized Luxury Consumption Motivations and Consumers’ Segmentation, file de3e4ef5-d7a0-b63b-e053-d805fe0ae1e8
|
1
|
|
Product Touch in the Real and Digital World: How Do Consumers React?, file de3e4ef5-da77-b63b-e053-d805fe0ae1e8
|
1
|
|
Beyond Ethical Consumption Religious-like Behaviours and Marketing Habits: Fervid Attachment to Brands, Shopping Limerence, Political Fanatism, file de3e4ef5-f6a6-b63b-e053-d805fe0ae1e8
|
1
|
|
Political Disengagement and Political Hypocrisy: A Hidden Connection?, file de3e4ef5-f6ff-b63b-e053-d805fe0ae1e8
|
1
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|
New Consumption Orientations in the COVID-19 Era: Preliminary Findings from a Qualitative Investigation, file de3e4ef6-26f7-b63b-e053-d805fe0ae1e8
|
1
|
|
Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism, file de3e4ef6-2758-b63b-e053-d805fe0ae1e8
|
1
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|
Effects of Big Five Personality Traits and Market Mavenship on Consumers’ Intention to Spread Word-of-Mouth in the Art Context, file de3e4ef6-4ee4-b63b-e053-d805fe0ae1e8
|
1
|
| Totale |
515 |