The purpose of this research is to provide guidelines for wine tourism destinations, to produce an effective web communication activity. To achieve the aim: - the text regarding the topic “wine tourism” was extracted from the new generation social networks (Instagram e Pinterest) and the wine tourism destinations’ websites, and it was then analysed using text mining techniques; - the uploaded images founded on the aforesaid social networks and websites were analysed with a quali-quantitative approach; - the communication structure of the wine tourism destinations’ websites was studied. In this way, some behavioral models potentially repeatable were defined, with the aim to design and implement a website for a wine tourism destination and the related web marketing strategies

Web communication e destinazioni enoturistiche: un modello di comunicazione

MAIZZA, Amedeo;CAVALLO, FEDERICA;IAIA, LEA
2014-01-01

Abstract

The purpose of this research is to provide guidelines for wine tourism destinations, to produce an effective web communication activity. To achieve the aim: - the text regarding the topic “wine tourism” was extracted from the new generation social networks (Instagram e Pinterest) and the wine tourism destinations’ websites, and it was then analysed using text mining techniques; - the uploaded images founded on the aforesaid social networks and websites were analysed with a quali-quantitative approach; - the communication structure of the wine tourism destinations’ websites was studied. In this way, some behavioral models potentially repeatable were defined, with the aim to design and implement a website for a wine tourism destination and the related web marketing strategies
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11587/385458
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