IAIA, LEA
IAIA, LEA
An interpretative model for the Web image analysis: the case of a wine tourism destination
2014-01-01 Fait, MONICA MARIA ELENA; Cavallo, Federica; Maizza, Amedeo; Iaia, Lea; Scorrano, Paola
Communicating the stakeholder engagement process: A cross-country analysis in the tourism sector.
2020-01-01 Iazzi, Antonio; Pizzi, Simone; Iaia, Lea; Turco, Mario
Communities of practice and value co-creation: the motivational engagement system of the Italian consortia
2020-01-01 Fait, Monica; Scorrano, Paola; Iaia, Lea; Cavallo, Federica; Maizza, Amedeo
DIAGNOSING THE COMPETITIVENESS OF SMES ON INTERNATIONAL MARKETS: CONCEPTION AND TESTING OF AN INNOVATIVE SOFTWARE
2015-01-01 Maizza, A.; Iaia, L.; Cavallo, F.
Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio
2014-01-01 Iaia, Lea; Fait, MONICA MARIA ELENA; Cavallo, Federica; Scorrano, Paola; Maizza, Amedeo
FAMILY VS NO FAMILY BUSINESS IN WINE IDENTITY COMMUNICATION
2017-01-01 Iaia, Lea; Fait, MONICA MARIA ELENA; Scorrano, Paola; Cavallo, Federica; Maizza, Amedeo
HOW ITALIAN AGRIFOOD PRODUCTS COMMUNICATE THEIR AUTHENTICITY? THE BRAND-LAND LINK INVESTIGATED ON THE WEB
2018-01-01 Iaia, Lea; Fait, Monica; Maizza, Amedeo; Cavallo, Federica; Scorrano, Paola
HOW TO BUILD A MOTIVATIONAL SYSTEM FOR SOCIAL INNOVATION THROUGH THE KNOWLEDGE SHARING? BEST PRACTICES FROM THE AGRIFOOD NETWORKS
2021-01-01 Scorrano, Paola; Fait, Monica; Iaia, Lea; Mastroleo, Giovanni
Il Negroamaro sul web: le parole del vino che narrano il territorio
2015-01-01 Cavallo, Federica; Fait, MONICA MARIA ELENA; Iaia, Lea; Scorrano, Paola
Image analysis e wine tourism destination: la prospettiva dell'enoturista
2013-01-01 Scorrano, Paola; Fait, MONICA MARIA ELENA; Rosato, Pierfelice; Iaia, Lea
INTANGIBLE ASSETS E ATTRATTIVITA’ NEI PROCESSI COMPETITIVI DELLE DESTINAZIONI TURISTICHE.
2012-01-01 Iazzi, Antonio; Rosato, Pierfelice; Gravili, Silvia; Iaia, Lea
La comunicazione dei wine bloggers: autoctono vs globale
2016-01-01 Cavallo, Federica; Iaia, Lea; Fait, MONICA MARIA ELENA; Scorrano, Paola
Le risorse immateriali nell’immagine delle principali destinazioni enoturistiche internazionali
2012-01-01 Scorrano, Paola; Fait, MONICA MARIA ELENA; Rosato, Pierfelice; Iaia, Lea
Le strategie di Social-CRM: le potenzialità della social communication nel settore vitivinicolo
2013-01-01 Iazzi, Antonio; Fait, MONICA MARIA ELENA; Trio, Oronzo; Iaia, Lea
Online Core Communication and Online Core Perception. Is There Convergence
2015-01-01 Fait, MONICA MARIA ELENA; Scorrano, Paola; Cavallo, Federica; Iaia, Lea; Maizza, Amedeo
Origin based agro-food products: how to communicate their experiential value online?
2016-01-01 Fait, MONICA MARIA ELENA; Iaia, Lea; Maizza, Amedeo; Scorrano, Paola
Social Web Communication and CRM in the marketing strategies of wine enterprises
2013-01-01 Fait, MONICA MARIA ELENA; Iazzi, Antonio; Trio, Oronzo; Iaia, Lea
The image attributes of a destination: an analysis of the wine tourists’ perception
2018-01-01 Scorrano, Paola; Fait, Monica; Iaia, Lea; Rosato, Pierfelice
The Online Role of Culinary Tourism for the Sustainable Development of Tourist Destinations: An International Cross-Country Analysis
2023-01-01 Scorrano, Paola; Iaia, Lea; Cavallo, Federica; Fait, Monica
Web communication e destinazioni enoturistiche: un modello di comunicazione
2014-01-01 Maizza, Amedeo; Cavallo, Federica; Iaia, Lea