| Nome |
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COMPOSIZIONE DEL CONSIGLIO DI AMMINISTRAZIONE E PIANIFICAZIONE FISCALE DELL’IMPRESA. UN FOCUS SULLA BORSA ITALIANA, file de3e4ef6-6419-b63b-e053-d805fe0ae1e8
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30
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Experiential marketing per il brand-land dei prodotti tipici:
diventare marchio comunicando il territorio, file de3e4ef4-6374-b63b-e053-d805fe0ae1e8
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8
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Old, New and Third Wine Regions: a Consumer Perspective, file de3e4ef5-2065-b63b-e053-d805fe0ae1e8
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8
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HOW TO BUILD A MOTIVATIONAL SYSTEM FOR SOCIAL INNOVATION THROUGH THE KNOWLEDGE SHARING? BEST PRACTICES FROM THE AGRIFOOD NETWORKS, file 18374c9b-e839-4ce9-adf9-f793c472c9f6
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7
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Wine web 2.0: digital communication and tourist netnography. Opportunities for new entrepreneurship, file de3e4ef4-97b1-b63b-e053-d805fe0ae1e8
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7
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Conditions and drivers of competition in a region: Some case histories of brand-land synergism, file de3e4ef5-1b07-b63b-e053-d805fe0ae1e8
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6
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The relationship between unstructured information and marketing knowledge: an experiment in the US wine market, file de3e4ef5-1d57-b63b-e053-d805fe0ae1e8
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6
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Origin based agro-food products: how to communicate their experiential value online?, file de3e4ef5-2069-b63b-e053-d805fe0ae1e8
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6
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Online branding strategy for wine tourism competitiveness, file de3e4ef5-b99b-b63b-e053-d805fe0ae1e8
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6
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Communicate global-Consume local. Le produzioni agroalimentari tipiche nel web, file de3e4ef4-6608-b63b-e053-d805fe0ae1e8
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5
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La comunicazione dei wine bloggers: autoctono vs globale, file de3e4ef5-2067-b63b-e053-d805fe0ae1e8
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5
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WINE WEB VALUE: WEB MARKETING STRATEGIES FOR FAMILY BUSINESSES, file de3e4ef5-38b0-b63b-e053-d805fe0ae1e8
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5
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The 2.0 marketing strategies for wine tourism destinations of excellence, file de3e4ef5-4dd9-b63b-e053-d805fe0ae1e8
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5
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Creating Value via the Circular Economy: Practices in the Tourism Sector, file 313841f3-c97b-4eae-b0fd-d6053f79871f
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4
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Un modello interpretativo per i Sistemi Turisticidi Prodotto. Il caso del STP “Puglia Food&Wine, file de3e4ef4-54c2-b63b-e053-d805fe0ae1e8
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4
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Marketing intelligence e competitività delle imprese.
Un applicativo per il settore agroalimentare, file de3e4ef4-668a-b63b-e053-d805fe0ae1e8
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4
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Wine tourism destination image on the web:
a comparison between conveyed and perceived
communication drivers, file de3e4ef5-348c-b63b-e053-d805fe0ae1e8
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4
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Il Negroamaro sul web: le parole del vino che narrano il territorio, file de3e4ef5-39aa-b63b-e053-d805fe0ae1e8
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4
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HOW ITALIAN AGRIFOOD PRODUCTS COMMUNICATE THEIR AUTHENTICITY? THE BRAND-LAND LINK INVESTIGATED ON THE WEB, file de3e4ef5-82a2-b63b-e053-d805fe0ae1e8
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4
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The image attributes of a destination: an analysis of the wine tourists’ perception, file de3e4ef5-904d-b63b-e053-d805fe0ae1e8
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4
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CORPORATE SOCIAL RESPONSABILITY AND TOURISM DEVELOPMENT: A MODEL FOR THE EVALUATION OF STAKEHOLDER ENGAGEMENT
DISCLOSURE IN THE HOSPITALITY INDUSTRY, file de3e4ef5-9050-b63b-e053-d805fe0ae1e8
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4
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How Knowledge Sharing Culture Can Become a Facilitator of the Sustainable Development in the Agrifood Sector, file de3e4ef5-9283-b63b-e053-d805fe0ae1e8
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4
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Family businesses, corporate social responsibility, and websites: The strategies of Italian wine firms in talking to stakeholders, file de3e4ef5-b9d0-b63b-e053-d805fe0ae1e8
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4
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THE VIRTUAL COMMUNITY’S MOTIVATIONAL SYSTEM TO ENGAGE FIRMS INTO SUSTAINABILITY STRATEGY. THE ITALIAN AGRIFOOD SECTOR, file de3e4ef5-b9e1-b63b-e053-d805fe0ae1e8
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4
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A novel view on knowledge sharing in the agri-food sector, file de3e4ef6-5da0-b63b-e053-d805fe0ae1e8
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4
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La brand experience nelle strategie commerciali delle imprese vitivinicole, file de3e4ef4-636b-b63b-e053-d805fe0ae1e8
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3
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Web communication e Experiential concept store per i tipici dell’agroalimentare, file de3e4ef4-668b-b63b-e053-d805fe0ae1e8
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3
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COMMUNICATING LOCAL PRODUCTS ON THE WEB: A COMPARISON BETWEEN ITALIAN AND ENGLISH-LANGUAGE BLOGS", file de3e4ef4-9708-b63b-e053-d805fe0ae1e8
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3
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Fundraising activities and digitalization: defining risk indicators for evaluating equity crowdfunding campaigns, file de3e4ef6-6417-b63b-e053-d805fe0ae1e8
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3
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The roots of “volunteer” employees’ engagement: The silent role of intellectual capital in knowledge-sharing intentions, file de3e4ef6-66a6-b63b-e053-d805fe0ae1e8
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3
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The Online Role of Culinary Tourism for the Sustainable Development of Tourist Destinations: An International Cross-Country Analysis, file fc2dfdea-1ec3-484c-ab9d-ec7834dcfe09
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3
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Le relazioni sistemiche nella supply chain: la rilevanza strategica della logistica nell’attuale contesto competitivo, file de3e4ef4-4593-b63b-e053-d805fe0ae1e8
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2
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Wine Tourism Development of the Territory: A Comparative Analysis of Destinations of Excellence, file de3e4ef4-528f-b63b-e053-d805fe0ae1e8
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2
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E-wine: criticism and resources. A comparative analysis, file de3e4ef4-5bbc-b63b-e053-d805fe0ae1e8
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2
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Unstructured Data Analysis for Marketing Decisions in Agri-food Sector, file de3e4ef4-607e-b63b-e053-d805fe0ae1e8
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2
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An interpretative model for the Web image analysis:
the case of a wine tourism destination, file de3e4ef4-6373-b63b-e053-d805fe0ae1e8
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2
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ATTRIBUTES DRIVING THE WINE CHOICE PROCESS, file de3e4ef4-6375-b63b-e053-d805fe0ae1e8
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2
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Il ruolo del web 2.0 per lo sviluppo sostenibile e la competitività dei prodotti agroalimentari tipici, file de3e4ef4-660a-b63b-e053-d805fe0ae1e8
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2
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Technological Tools Integration and Ontologies for Knowledge Extraction from Unstructured Sources: A Case of Study for Marketing in Agri-Food Sector, file de3e4ef4-6715-b63b-e053-d805fe0ae1e8
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2
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Knowledge Gathering from Social Media to Improve Marketing in Agri-food Sector, file de3e4ef4-83f8-b63b-e053-d805fe0ae1e8
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2
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Online Core Communication and Online Core Perception. Is There Convergence, file de3e4ef5-1ef4-b63b-e053-d805fe0ae1e8
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2
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Wine, family businesses and web: marketing strategies to compete effectively, file de3e4ef5-4ad2-b63b-e053-d805fe0ae1e8
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2
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COMPETITIVITA', COLLABORAZIONE E VALORE NELLE NETWORK INDUSTRIES. UN'ANALISI NEL SETTORE DEI VIDEOGAME, file de3e4ef5-5110-b63b-e053-d805fe0ae1e8
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2
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A framework for analysing convergence between online brand identity and online brand image.
The case of the British Museum, file de3e4ef5-6d84-b63b-e053-d805fe0ae1e8
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2
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La Knowledge Sharing tra imprese e territorio per la creazione di uno sviluppo identitario sostenibile, file de3e4ef5-9590-b63b-e053-d805fe0ae1e8
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2
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Millennial generation preferences for rosé wine: An exploratory study of the Italian and French markets, file de3e4ef5-ec43-b63b-e053-d805fe0ae1e8
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2
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Communities of practice and value co-creation: the motivational engagement system of the Italian consortia, file de3e4ef5-f5f2-b63b-e053-d805fe0ae1e8
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2
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La competitività delle destinazioni turistiche sostenibili: driver di sviluppo ed esperienze di successo, file 5b5d2205-7374-4295-a2a1-fd1c6c4fb3b4
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1
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Il ruolo dei social media nei processi di stakeholders engagement: prime evidenze dalle “controversial industries” europee, file cda40dbd-6195-4af7-a853-d8f32cb3a8f5
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1
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Comunicazione e diffusione del prodotto nelle imprese di videogame, file de3e4ef4-4da6-b63b-e053-d805fe0ae1e8
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1
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L’approccio al web 2.0 delle imprese vinicole pugliesi. Un’analisi empirica, file de3e4ef4-54c4-b63b-e053-d805fe0ae1e8
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1
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Il marketing 2.0 nelle strategie delle imprese vinicole italiane, file de3e4ef4-5520-b63b-e053-d805fe0ae1e8
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1
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Una ipotesi di turnaround nel piccolo dettaglio. Verso la definizione di un sistema vitale urbano, file de3e4ef4-5b9c-b63b-e053-d805fe0ae1e8
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1
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La misurazione delle performance della social web communication nelle aggregazioni agroalimentari, file de3e4ef4-6372-b63b-e053-d805fe0ae1e8
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1
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Performance e soddisfazione dell’utente nel servizio di raccolta rifiuti. Un’analisi nella città di Gallipoli, file de3e4ef4-6609-b63b-e053-d805fe0ae1e8
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1
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Le risorse immateriali nell’immagine delle principali destinazioni enoturistiche internazionali, file de3e4ef4-6a33-b63b-e053-d805fe0ae1e8
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1
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A conceptual model to develop data gathered from unstructured sources into marketing knowledge, file de3e4ef4-98c2-b63b-e053-d805fe0ae1e8
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1
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La “social communication” nel settore vinicolo: vini pugliesi vs vini globali, file de3e4ef5-b9e3-b63b-e053-d805fe0ae1e8
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1
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How does the accent impact on the radio advertising? The case of typical products, file e8611972-5cf7-4075-b22a-d5bbd20e5c06
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1
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| Totale |
214 |