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Titolo Data di pubblicazione Autore(i) File
The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations 1-gen-2008 Marcati, A.; Guido, G.; Peluso, A. M.
Preconditions for the Diffusion of ‘Prosumption’ among Firms: A Case Study Approach 1-gen-2008 Guido, G.; Peluso, A. M.
The Market for Hydrogen Cars: Non-expert and Expert Consumers’ Product Images and Determinants of Purchase Intention 1-gen-2008 Guido, Gianluigi; Peluso, ALESSANDRO MARIA; Prete, MARIA IRENE; Quarchioni, J.
Livello di stimolazione e stato motivazionale nell’esperienza di shopping in due centri commerciali 1-gen-2008 Guido, G.; Capestro, M.; Peluso, A. M.
Effects of University Naming on Preferences, Credibility, Image and Enrolment Intention of Italian Students 1-gen-2009 Guido, G.; Peluso, A. M.; Greco, V.
Vocation vs. Perceived Image of Cultural Districts in Heritage Marketing 1-gen-2009 Guido, G.; Peluso, A. M.; Pace, C.; Amatulli, C.
Determinants of Consumers' Acceptance of Fuels from Biological Materials and Hydrogen Transportation Technologies 1-gen-2009 Peluso, ALESSANDRO MARIA
When Are Baby-faced Endorsers Appropriate? Testing Effects on Credibility and Purchase Intention 1-gen-2009 Guido, G.; Peluso, A. M.
La Soddisfazione del Consumatore 1-gen-2009 Guido, G.; Marcati, A.; Peluso, A. M.
Advances in the Research on Organizational Creativity: From the Analysis of the Behavioral Determinants to the Application of the Concept of Exaptation 1-gen-2009 Guido, Gianluigi; Pino, Giovanni; Peluso, ALESSANDRO MARIA
University Names’ Influence on Users’ Perceptions: Evidence from Two Empirical Studies, 1-gen-2009 Guido, Gianluigi; Peluso, ALESSANDRO MARIA
What Is Marketing for SME Entrepreneurs? The Need to Market the Marketing Approach 1-gen-2010 Marcati, A.; Guido, G.; Peluso, A. M.
Did It Happen to Whom? New Insights into the Relative Effect of Positive and Negative Product Judgments on WOM 1-gen-2010 Peluso, Alessandro M.; De Angelis, Matteo; Costabile, Michele
Destination Personality as a Strategic Construct for the Development of Districts’ Image 1-gen-2010 Guido, Gianluigi; Peluso, Alessandro M.; Irene Prete, M.; Amatulli, Cesare; Pace, Cinzia
Immagine e Determinanti d’Acquisto di un Olio d’Oliva Locale nel Mercato Giapponese: Un Caso di Studio 1-gen-2010 Guido, G.; Peluso, A. M.; Pino, G.; Bruno, I.
Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions 1-gen-2010 Guido, G.; Peluso, A. M.; Tedeschi, P.; Nicole, C.; Lauretti, C.; Caciula, A.
Brand Anthropomorphism: Its Dimensions and Measurement 1-gen-2010 Guido, Gianluigi; Peluso, Alessandro M.; Martino, Alessandro
Addressing Corporate Social Responsibility from a Strategic Marketing Perspective: The Role of Consumers’ Ethics, Beliefs, and Personal Values 1-gen-2010 Guido, Gianluigi; Pino, Giovanni; Peluso, ALESSANDRO MARIA; Prete, MARIA IRENE
The Role of Ethics and Product Personality in the Intention to Purchase Organic Food Products: A Structural Equation Modelling Approach 1-gen-2010 Guido, G.; Prete, M. I.; Peluso, A. M.; Maloumby-Baka, R. C.; Buffa, C.
Influence of Brand Personality-Marker Attributes on Purchasing Intention: The Role of Emotionality 1-gen-2010 Guido, G.; Peluso, A. M.; Provenzano, M.
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