The paper describes the characteristics of bio-fuels and hydrogen as potential alternatives to conventional fuels. Then, it presents two studies: a study on subjective beliefs associated with bio-fuel acceptance and adoption, and another study on subjective beliefs related to hydrogen as a new transportation technology. Finally, the paper provides a general discussion of results, delineating theoretical and marketing implications.
Determinants of Consumers' Acceptance of Fuels from Biological Materials and Hydrogen Transportation Technologies
PELUSO, ALESSANDRO MARIA
2009-01-01
Abstract
The paper describes the characteristics of bio-fuels and hydrogen as potential alternatives to conventional fuels. Then, it presents two studies: a study on subjective beliefs associated with bio-fuel acceptance and adoption, and another study on subjective beliefs related to hydrogen as a new transportation technology. Finally, the paper provides a general discussion of results, delineating theoretical and marketing implications.File in questo prodotto:
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