Sfoglia per Autore
Web communication e Experiential concept store per i tipici dell’agroalimentare
2013-01-01 Maizza, Amedeo; Scorrano, Paola; Iaia, Lea; Cavallo, Federica
Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio
2014-01-01 Iaia, Lea; Fait, MONICA MARIA ELENA; Cavallo, Federica; Scorrano, Paola; Maizza, Amedeo
Web communication e destinazioni enoturistiche: un modello di comunicazione
2014-01-01 Maizza, Amedeo; Cavallo, Federica; Iaia, Lea
An interpretative model for the Web image analysis: the case of a wine tourism destination
2014-01-01 Fait, MONICA MARIA ELENA; Cavallo, Federica; Maizza, Amedeo; Iaia, Lea; Scorrano, Paola
WHAT WINE TOURISTS WANT? A NETNOGRAPHIC ANSWER
2014-01-01 Maizza, Amedeo; Cavallo, Federica; Iaia, Lea
Wine web 2.0: digital communication and tourist netnography. Opportunities for new entrepreneurship
2015-01-01 Fait, MONICA MARIA ELENA; Cavallo, Federica; Scorrano, Paola; Iaia, Lea
Wine web words: come i blogger comunicano i vini. Un confronto tra vino autoctono e vino internazionale.
2015-01-01 Cavallo, Federica; Iaia, Lea; Fait, MONICA MARIA ELENA; Scorrano, Paola
DIAGNOSING THE COMPETITIVENESS OF SMES ON INTERNATIONAL MARKETS: CONCEPTION AND TESTING OF AN INNOVATIVE SOFTWARE
2015-01-01 Maizza, A.; Iaia, L.; Cavallo, F.
Il Negroamaro sul web: le parole del vino che narrano il territorio
2015-01-01 Cavallo, Federica; Fait, MONICA MARIA ELENA; Iaia, Lea; Scorrano, Paola
Online Core Communication and Online Core Perception. Is There Convergence
2015-01-01 Fait, MONICA MARIA ELENA; Scorrano, Paola; Cavallo, Federica; Iaia, Lea; Maizza, Amedeo
Wine tourism destination image on the web: a comparison between conveyed and perceived communication drivers
2016-01-01 Fait, MONICA MARIA ELENA; Scorrano, Paola; Cavallo, Federica; Iaia, Lea
WINE WEB VALUE: WEB MARKETING STRATEGIES FOR FAMILY BUSINESSES
2016-01-01 Fait, MONICA MARIA ELENA; Scorrano, Paola; Maizza, Amedeo; Iaia, Lea; Cavallo, Federica
La comunicazione dei wine bloggers: autoctono vs globale
2016-01-01 Cavallo, Federica; Iaia, Lea; Fait, MONICA MARIA ELENA; Scorrano, Paola
Wine, family businesses and web: marketing strategies to compete effectively
2017-01-01 Iaia, Lea; Scorrano, Paola; Fait, MONICA MARIA ELENA; Cavallo, Federica
FAMILY VS NO FAMILY BUSINESS IN WINE IDENTITY COMMUNICATION
2017-01-01 Iaia, Lea; Fait, MONICA MARIA ELENA; Scorrano, Paola; Cavallo, Federica; Maizza, Amedeo
HOW ITALIAN AGRIFOOD PRODUCTS COMMUNICATE THEIR AUTHENTICITY? THE BRAND-LAND LINK INVESTIGATED ON THE WEB
2018-01-01 Iaia, Lea; Fait, Monica; Maizza, Amedeo; Cavallo, Federica; Scorrano, Paola
La “social communication” nel settore vinicolo: vini pugliesi vs vini globali
2019-01-01 Cavallo, F.; Fait, M.; Scorrano, P.; Maizza, A.; Iaia, L.
Family businesses, corporate social responsibility, and websites: The strategies of Italian wine firms in talking to stakeholders
2019-01-01 Iaia, L.; Vrontis, D.; Maizza, A.; Fait, M.; Scorrano, P.; Cavallo, F.
THE VIRTUAL COMMUNITY’S MOTIVATIONAL SYSTEM TO ENGAGE FIRMS INTO SUSTAINABILITY STRATEGY. THE ITALIAN AGRIFOOD SECTOR
2019-01-01 Fait, M.; Scorrano, P.; Iaia, L.; Cavallo, F.; Maizza, A.
STAKEHOLDER ENGAGEMENT IN THE HOSPITALITY INDUSTRY: AN ANALYSIS OF COMMUNICATION IN SMES AND LARGE HOTELS
2020-01-01 Vrontis, Demetris; Iazzi, Antonio; Maizza, Amedeo; Cavallo, Federica
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