This research examines the role of time perspectives in older consumers’ sustainable consumption. Results show that older (vs. younger) consumers are less inclined to consume sustainably due to shorter time perspectives. However, cues promoting longer perspectives, offering immediate rewards, or evoking a younger subjective age can enhance their sustainable consumption
Does Green Behavior Fade with Graying? The Role of Time Perspectives in Older Adults’ Sustainable Consumption
Peluso A. M.;Amatulli C.;Guido G.;
2023-01-01
Abstract
This research examines the role of time perspectives in older consumers’ sustainable consumption. Results show that older (vs. younger) consumers are less inclined to consume sustainably due to shorter time perspectives. However, cues promoting longer perspectives, offering immediate rewards, or evoking a younger subjective age can enhance their sustainable consumptionFile in questo prodotto:
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