Pratiche di sfruttamento nel lavoro cognitivo e ridefinizione della memoria collettiva come strategia per la costruzione della soggettività neoliberista

The aim of the paper is to analyses the transformation of work in the era of late-neoliberalism. Specifically, the author focuses on the dynamics of cognitive capitalism and the new types of exploitation in contemporary work by exploring how neoliberal strategy remoulds a form of neoliberal subjectivity also through the construction of a new collective memory. In this regard, the author describes the controversial legacy of 1968. Fifty years later we can assert with certainty that the long-term consequences of the 1968 mobilizations were antithetical to the anti-classist and anti-authoritarian aspirations of its young activists. To make this claim, the author uses two central concepts among social movement scholars: that of collective memory and that of the outcomes of social movements. As is argued, since the 1980s the memory of 1968 has been strongly influenced by the context of neoliberal restructuring. This process has removed the movement’s struggle for social justice and its structuralist elements from collective memory, emphasizing instead its libertarian and individualist aspects; more compatible with a neoliberal development model which supports an atomized view of society devoid of strong institutions.