Think Green: the Eco-innovative Approach of a Sustainable Small Enterprise

The objective of this research is to analyze the implementation of eco-innovation as a tool to improve the quality of products, in order to comprehend the benefits deriving from its application. In particular, this research is aimed at exploring the way eco-innovation can be implemented in small- and medium-sized enterprises (SMEs). In other words, the aim of this paper is to study environmental innovation as a paradigm for modern companies that are aware of the necessity to better amalgamate social responsibility with economic performance. The case study methodology has been applied. Specifically, an Italian enterprise, Ecobabydesign, has been studied, because its activity is totally inspired by green principles, from materials to recyclability. Information has been provided directly by the founder. The analysis highlights that the case of Ecobabydesign embodies the total application of ecological innovation. It is an example of innovation which is generated firstly in its mission and then in its high-quality products, whose characteristics derive from its green choice.