Family firms are embarking on a virtuous path increasingly oriented toward sustainable development. The corporate social responsibility (CSR), more and more regarded as a positive driver for the reputation and preservation in the medium to long term for the company, is now an element that falls within the credit valuations of banking firms. Our research investigates CSR communication and practices in small and medium-sized family businesses. Using the socioemotional wealth perspective, we analyze the effect of family control and influence on CSR behavior. We perform a Poisson regression on an Italian regional sample of 200 family businesses. Our study reveals a greater propensity of family businesses to practices rather than CSR communication. Family control has a positive effect on CSR practices, while family involvement has an adverse effect on CSR communication. Besides, strong control and involvement have a negative effect on CSR communication.
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