Travelers have embraced user-generated media to collect travel-related information. However, recent figures show that users are discontinuing their usage of TripAdvisor.com, the leading UGC platform in the travel & tourism industry. Although the relevancy of this topic, there is a lack of research on the factors affecting travelers’ continuance intention of UGC platforms like Tripadvisor.
Is TripAdvisor still relevant? The influence of review credibility, review usefulness and ease of use on consumers' continuance intention
Ndou ValentinaMembro del Collaboration Group
;
2020-01-01
Abstract
Travelers have embraced user-generated media to collect travel-related information. However, recent figures show that users are discontinuing their usage of TripAdvisor.com, the leading UGC platform in the travel & tourism industry. Although the relevancy of this topic, there is a lack of research on the factors affecting travelers’ continuance intention of UGC platforms like Tripadvisor.File in questo prodotto:
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