Cultural events are an important driver of socio-cultural-economic transformation. The growth of Information and Communication Technologies (ICTs) has affected the ways in which people can play an active role in cultural event management and urban planning. This work proposes a methodological approach that identifies the key elements for building bottom-up urban e-planning strategies. After a brief theoretical analysis of the impact of cultural activities, tourism and ICTs on urban planning, this paper presents the results of an empirical study carried out in the Puglia region (south of Italy) during the cultural event known as “La Notte della Taranta”, in which the crowd created added-value information via comments posted on social media. Data were collected using a mobile application specifically created for this event as part of the Folkture project, as well as from Facebook and Twitter posts. Using network-analytic and sentiment/semantic algorithms, the work aims to support the event management decisional process and produce results valuable to the field of urban planning.
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