We analyze the effects of cross-diffusion on pattern formation in a PDE reaction-diffusion system introduced in Bozzini et al. 2013 to describe metal growth in an electrodeposition process. For this morphochemical model - which refers to the physico-chemical problem of coupling of growth morphology and surface chemistry - we have found that negative cross-diffusion in the morphological elements as well as positive cross-diffusion in the sur- face chemistry produce larger Turing parameter spaces and favor a tendency to stripeness that is not found in the case without cross-diffusion. The impact of cross-diffusion on pat- tern selection has been also discussed by the means of a stripeness index. Our theoretical findings are validated by an extensive gallery of numerical simulations that allow to better clarify the role of cross-diffusion both on Turing parameter spaces and on pattern selec- tion. Experimental evidence of cross-diffusion in electrodeposition as well as a physico- chemical discussion of the expected impact of cross diffusion-controlled pattern formation in alloy electrodeposition processes complete the study.