This regional spotlight demonstrates how tourism can be used to promote smart regional growth. Specifically, the study focuses on Apulia, a region of Italy that is attempting to achieve intelligent, sustainable, and inclusive growth through the use of a smart specialization strategy. Smart specialization is a strategy for supporting the socio-economic development of the European Union, based on identifying regional vocational areas and industries, and promoting place-based entrepreneurial development there. The relevance of tourism for smart specialization is confirmed by the dynamics that are currently reconfiguring the sector into a regionally-integrated and knowledge-intensive industry. This regional spotlight therefore aims to highlight the implications and strategic actions for the marketing and management of Apulia as a smart destination by demonstrating how its vocational identity as a regional tourism destination can be suitable as a means of promoting structural development and broader socio-economic wellbeing.

Is tourism a driver for smart specialization? Evidence from Apulia, an Italian region with a tourism vocation

Pasquale Del Vecchio;Giuseppina Passiante
2017

Abstract

This regional spotlight demonstrates how tourism can be used to promote smart regional growth. Specifically, the study focuses on Apulia, a region of Italy that is attempting to achieve intelligent, sustainable, and inclusive growth through the use of a smart specialization strategy. Smart specialization is a strategy for supporting the socio-economic development of the European Union, based on identifying regional vocational areas and industries, and promoting place-based entrepreneurial development there. The relevance of tourism for smart specialization is confirmed by the dynamics that are currently reconfiguring the sector into a regionally-integrated and knowledge-intensive industry. This regional spotlight therefore aims to highlight the implications and strategic actions for the marketing and management of Apulia as a smart destination by demonstrating how its vocational identity as a regional tourism destination can be suitable as a means of promoting structural development and broader socio-economic wellbeing.
File in questo prodotto:
File Dimensione Formato  
1.JDMM.pdf

accesso aperto

Tipologia: Post-print referato (Refereed author’s manuscript)
Licenza: Creative commons
Dimensione 614.08 kB
Formato Adobe PDF
614.08 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11587/415226
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 38
  • ???jsp.display-item.citation.isi??? 32
social impact