Human-oriented corporate entrepreneurship

Purpose: The generation of new ventures within established companies, also known as corporate entrepreneurship (CE), is a process influenced by a set of individual and organizational factors. This paper aims to focus on creativity and human resource management enablers of CE, with the purpose to define an integrative framework and draw a set of related research propositions. Design/methodology/approach: The paper relies on a multidisciplinary literature review in the fields of CE, creativity and organizational innovation. Findings: The effectiveness of CE depends on a set of individual factors, distinguished into professional and psychological characteristics, and organizational factors, which include the system of values of the organization and the management practices applied in the same. Research limitations/implications: From a theoretical point of view, the paper develops an integrative framework of conditions that impact on CE and outlines a set of propositions and alternative research methods to test. Practical/implications: From a practitioner perspective, the study provides managers with a comprehensive set of factors enabling CE by leveraging the creativity of individuals and make it flourish through consistent human resource management practices. Originality/value: The value of the paper stays in the integration of individual-related and organizational-related determinants of entrepreneurial performance.