Radio-Frequency Identification (RFID) technology is a consolidated example of electromagnetic system in which passive labels equipped with flexible antennas, called tags, are able to use a portion of the electromagnetic energy from the reader antennas, power-up their internal circuitry and provide the automatic identification of objects. Being fully-passive, the performance of RFID tags is strongly dependent on the context, so that the selection of the most suitable tag for the specific application becomes a key point. In this work, a cost-effective but accurate system for the over-The-Air electromagnetic characterization of assembled UHF RFID tags is firstly presented and then validated through comparison with a consolidated and diffused measurement systems. Moreover, challenging use-cases demonstrating the usefulness of the proposed systems in analyzing the electromagnetic performance of label-Type tags also when applied on materials on different shape or embedded into concrete blocks have been carried out. © 2017 CCIS.