this work assumes that reciprocal recognition (enterprise-region) generates local economies which, thanks to the interdependence and complementarity of their formulas, produce a general competitive advantage. It proposes a theoretical model in which region and enterprise merge into a single entity, transforming their relationship into a driver for the joint creation of competitiveness.
Conditions and drivers of competition in a region: Some case histories of brand-land synergism
MAIZZA, Amedeo;FAIT, MONICA MARIA ELENA;SCORRANO, Paola
2015-01-01
Abstract
this work assumes that reciprocal recognition (enterprise-region) generates local economies which, thanks to the interdependence and complementarity of their formulas, produce a general competitive advantage. It proposes a theoretical model in which region and enterprise merge into a single entity, transforming their relationship into a driver for the joint creation of competitiveness.File in questo prodotto:
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