this work assumes that reciprocal recognition (enterprise-region) generates local economies which, thanks to the interdependence and complementarity of their formulas, produce a general competitive advantage. It proposes a theoretical model in which region and enterprise merge into a single entity, transforming their relationship into a driver for the joint creation of competitiveness.
Titolo: | Conditions and drivers of competition in a region: Some case histories of brand-land synergism |
Autori: | |
Data di pubblicazione: | 2015 |
Abstract: | this work assumes that reciprocal recognition (enterprise-region) generates local economies which, thanks to the interdependence and complementarity of their formulas, produce a general competitive advantage. It proposes a theoretical model in which region and enterprise merge into a single entity, transforming their relationship into a driver for the joint creation of competitiveness. |
Handle: | http://hdl.handle.net/11587/410682 |
ISBN: | 9781443874649 |
Appare nelle tipologie: | Capitolo di Libro |
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