“An ‘anthropological’ way of looking at philosophical problems.” Wittgenstein, Frazer and the art of comparison

Wittgenstein steers clear of relativism, a philosophical thesis he holds to be nonsensical. But conceptual relativity is one major concern of his. A related question is how to assess to what extent conceptual differences subsist. For his ‘ethnological approach’, which shows the alleged necessity to be contingent, alternative possibilities are mere objects of comparison in order to better understand familiar cultural phenomena.