The explosion of social media communication over the past 15 years has brought about numerous changes in every type of activity. The use of the new system of communication has altered the nature of competition, accelerating the flow of information, of new products and of services in all the world. This has encouraged managers of a lot of firms to re-examine the way of communication to recruit workers. In this context also the University’s main goal is changed. It becomes necessary to encourage graduates to enter the job market, guaranteeing their placement also with the support of innovative communication tools. This paper examines the development of social media communication as a source of competitive advantage for placement in University of Arab world.
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