The present research illustrates a preliminary version of the Knowledge-Hope Model of consumer satisfaction and reports the results obtained from two studies that supported its predictions. The proposed model is based on a conceptual re-formulation of the traditional disconfirmation paradigm and hypothesizes that satisfaction judgments are determined by either the schematic knowledge consumers hold about a product or their personal hopes associated with its consumption, depending on specific contextual factors, such as motivational dominance and involvement. Theoretical and marketing implications are discussed.
Testing Antecedents and Moderators in Product Evaluation: Towards a New Model of Consumer Satisfaction
GUIDO, Gianluigi
2011-01-01
Abstract
The present research illustrates a preliminary version of the Knowledge-Hope Model of consumer satisfaction and reports the results obtained from two studies that supported its predictions. The proposed model is based on a conceptual re-formulation of the traditional disconfirmation paradigm and hypothesizes that satisfaction judgments are determined by either the schematic knowledge consumers hold about a product or their personal hopes associated with its consumption, depending on specific contextual factors, such as motivational dominance and involvement. Theoretical and marketing implications are discussed.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.