This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation selected range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored. In particular, this volume examines three critical issues in ethical consumption. The first area of research regards the psychological determinants of consumers’ purchase intention, identified within a consolidated model of social psychology, the “Theory of planned behavior”, extended to other relevant variables (i.e., moral norms, moral disengagement, and self-identity). The second issue considers values pursued by consumers, as well as cross-cultural individual differences, to verify the degree of homogeneity in results obtained in trans-national studies. The third and final area of research covered by this book deals with the latent dimensions of ethical product image (in particular, the “Big five factors” of product personality) and how these bear upon the significant determinants of ethical consumers’ purchase intention.

Behind Ethical Consumption: Purchasing Motives and Marketing Strategies for Organic Food Products, Non-GMOs, Bio-Fuels

GUIDO, Gianluigi
2009-01-01

Abstract

This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation selected range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored. In particular, this volume examines three critical issues in ethical consumption. The first area of research regards the psychological determinants of consumers’ purchase intention, identified within a consolidated model of social psychology, the “Theory of planned behavior”, extended to other relevant variables (i.e., moral norms, moral disengagement, and self-identity). The second issue considers values pursued by consumers, as well as cross-cultural individual differences, to verify the degree of homogeneity in results obtained in trans-national studies. The third and final area of research covered by this book deals with the latent dimensions of ethical product image (in particular, the “Big five factors” of product personality) and how these bear upon the significant determinants of ethical consumers’ purchase intention.
2009
9783034300957
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11587/337748
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact