Use of Digital Devices to Assess Vaccine Hesitancy and Promote Pertussis Vaccination Among Pregnant Women

The pertussis vaccination in pregnancy represents the main preventive strategy against this disease in the first trimester of life. The purpose of the study is to develop an e-health tool for assessing vaccination attitudes and to evaluate three types of communication for pregnant women, providing efficient information for their vaccination choice. One-hundred-and-five participants were assessed using a psychometric questionnaire implemented on a tablet and subsequently, they were exposed to different communication formats based on the Elaboration Likelihood Model (ELM). The participants in each group receive the same information contents on vaccination and pertussis in a different format (two provided by digital devices and one by leaflet). The difference between the post-intervention scores on vaccination intention showed that a video containing an expert-patient conversation was equivalent to the information provided by a collaborator delivering the leaflet and these two formats were significantly more efficient compared to the information provided through interactive infographics. These results demonstrate the importance of interpersonal exchange as a key factor also in the e-health tool to provide persuasive health information.