This paper studies a corpus of online English texts used to promote tourist facilities and local products of Salento. This study focuses on the conceptual, metaphorical and linguistic aspects that refer to the notions of "slowness", "tradition" and "exclusivity" found in the total experience enjoyed by the tourist, highlighting the best examples of product advertising and explaining the persuasive intent of the linguistic devices which can make them competitive in international contexts.
The cultural dimension and ELF productivity in the Language of tourism.
Maria Teresa Giampaolo
2019-01-01
Abstract
This paper studies a corpus of online English texts used to promote tourist facilities and local products of Salento. This study focuses on the conceptual, metaphorical and linguistic aspects that refer to the notions of "slowness", "tradition" and "exclusivity" found in the total experience enjoyed by the tourist, highlighting the best examples of product advertising and explaining the persuasive intent of the linguistic devices which can make them competitive in international contexts.File in questo prodotto:
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