The Italian cultural heritage is the richest in the world and its attrac-tiveness is still far from a complete exploitation. The technological innovation is an opportunity to enhance the valorisation process and cultural institutions are willing to exploit this potential in order to attract even more visitors. New com-munication paradigms are needed to satisfy the emerging need for cultural knowledge and experience of citizens and tourists. This paper introduces an in-novative technological and methodological framework aimed at facilitating the collaborative creation and sharing of cultural narrative experiences. The potential benefits and implication related to the framework development are described. The framework starts from the research and systematization of cultural heritage contents, which are then digitalized and virtually reconstructed in order to create interactive and immersive experiences.
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