Innovating Cultural Heritage promotion through virtual and interactive technologies

The Italian cultural heritage is well known due to its extraordinary richness, but its potential attractiveness is still not exploited. The cultural institutions today are facing several challenges to attract visitors, but it is not enough; it is necessary to find an innovative way to communicate culture, in order to bring it closer to the need for cultural knowledge and experience of citizens and tourists. This paper aims at introducing an innovative technological framework, which will enable the sharing of a digitalized cultural heritage experience. Furthermore, the potential benefits and implication related to the framework development will be described. The framework founds on a basis of cultural heritage contents research and systematization, subsequently, on the virtual reconstruction and digitalization of historical elements and finally the creation of an interactive experience for the user.