This contribution aims to offer some cues of meant reflection on historical and the function that the cultural assets assume today in the public sphere. Our paradigm of reference will not be the history of “cultural heritage” - meant like “every object having testimony civilization value”-, but its process of induced from the reuse and accelerated continuous re - creation from the use of the mass media in the modern world. The reconstructed, given back cultural heritage, comes translate in a singular and unknown experience. The cultural property therefore will be examined like our dress, meant like habit: in the measure in which the cultural heritage becomes our inner dress, it is our way to make experience of the truth, to mean it, to put it in scene, to communicate it. We will watch to the cultural heritage like bridge in order to strengthen the identity and the national culture against the standardization induced from the globalization. In this process, the new cultural heritage generated from its re-use becomes glocal, exceeding every possible dichotomy.
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