The aim of this paper is to investigate the role of brand awareness in the industry/trade relationships of the real estate sector in order to describe the strategic options of construction firms. The authors intend to study precisely what determines the sales choice of construction firms and the role played by brand in the relationship between firms and real estate agents.
La brand awareness nelle relazioni di filiera delle imprese edili
IAZZI, ANTONIO;ROSATO, PIERFELICE;TRIO, Oronzo
2013-01-01
Abstract
The aim of this paper is to investigate the role of brand awareness in the industry/trade relationships of the real estate sector in order to describe the strategic options of construction firms. The authors intend to study precisely what determines the sales choice of construction firms and the role played by brand in the relationship between firms and real estate agents.File in questo prodotto:
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