GIANNELLI, MIHAELA
GIANNELLI, MIHAELA
DIPARTIMENTO DI SCIENZE DELL'ECONOMIA
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Aging and Social Influence: An Empirical Investigation of the Effect of Age on Consumers’ Susceptibility to Word of Mouth
2024-01-01 Peluso, Alessandro Maria; Gambicorti, Antea; Pino, Giovanni; Giannelli, Mihaela
As I Age, I Rely More on Others’ Opinions: Exploring How Aging Influences Consumers’ Susceptibility to Word of Mouth
2024-01-01 Peluso, A. M.; Gambicorti, A.; Pino, G.; Giannelli, M.
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Aging and Social Influence: An Empirical Investigation of the Effect of Age on Consumers’ Susceptibility to Word of Mouth | 1-gen-2024 | Peluso, Alessandro Maria; Gambicorti, Antea; Pino, Giovanni; Giannelli, Mihaela | |
| As I Age, I Rely More on Others’ Opinions: Exploring How Aging Influences Consumers’ Susceptibility to Word of Mouth | 1-gen-2024 | Peluso, A. M.; Gambicorti, A.; Pino, G.; Giannelli, M. |