After a brief analysis of the cultural heritage asset as a key element of connection between the various nodes of the regional tourism system network, and its management in accordance with a unitary and integrated approach to the broad variety of manifestations of cultural value, this chapter presents the case study of the Valle d’Itria, situated in the Puglia region in southern Italy, famous for its traditional houses with white conical roofs (trulli) and two-paned roofs (caseddhe). The distinctive features of the landscape, the rich cultural heritage (trulli, rock-cut chambers rich in exquisite frescoes, fortified farmhouses (masserie), mansions, churches, cathedrals, chapels and music festivals) and the considerable range of food-and-wine products of the Valle d’Itria constitute potentially strategic elements of an “organized regional system,” in which public and private operators and local communities act to improve the competitiveness of the regional tourism sector with a series of tools for sharing, cooperation and communication, as well as innovation and creativity.
Designing Cultural Tourism Experiences as a Self-reinforcing System
Anna Trono
2019-01-01
Abstract
After a brief analysis of the cultural heritage asset as a key element of connection between the various nodes of the regional tourism system network, and its management in accordance with a unitary and integrated approach to the broad variety of manifestations of cultural value, this chapter presents the case study of the Valle d’Itria, situated in the Puglia region in southern Italy, famous for its traditional houses with white conical roofs (trulli) and two-paned roofs (caseddhe). The distinctive features of the landscape, the rich cultural heritage (trulli, rock-cut chambers rich in exquisite frescoes, fortified farmhouses (masserie), mansions, churches, cathedrals, chapels and music festivals) and the considerable range of food-and-wine products of the Valle d’Itria constitute potentially strategic elements of an “organized regional system,” in which public and private operators and local communities act to improve the competitiveness of the regional tourism sector with a series of tools for sharing, cooperation and communication, as well as innovation and creativity.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
