Sfoglia per Autore
Le Esperienze Ipnotiche in Alcune Situazioni di Consumo: Risultati Preliminari nello Studio della Suggestionabilità
2010-01-01 Guido, Gianluigi; Prete, MARIA IRENE; Pichierri, M.
A Model for Hypnotic Communication in Consumption Experiences
2013-01-01 Irene Prete, Maria; Pichierri, Marco; Bleve, Barbara; Guido, Gianluigi
Consumer hypnotic-like suggestibility: Possible mechanism in compulsive purchasing
2013-01-01 Prete, MARIA IRENE; Guido, Gianluigi; Pichierri, Marco
Anziani e Social Media: Opportunità o Minaccia
2014-01-01 Pichierri, Marco; Guido, Gianluigi
Effetti dell’Esposizione alla Luce Blu sullo Stato Motivazionale e sull’Intenzione d’Acquisto dei Beni Edonistici e Utilitaristici
2015-01-01 Guido, Gianluigi; Piper, Luigi; Prete, MARIA IRENE; Trisolini, Carla Marzia; Mileti, Antonio; Pichierri, Marco; Capestro, Mauro
Effetti dell’Ordine delle Emozioni Facciali dei Testimonial sul Ricordo della Marca Pubblicizzata
2015-01-01 Guido, Gianluigi; Pichierri, Marco
Beyond Ethical Consumption Religious-like Behaviours and Marketing Habits: Fervid Attachment to Brands, Shopping Limerence, Political Fanatism
2016-01-01 Guido, Gianluigi; Prete, M. I.; Pichierri, M.; Pino, G.; Peluso, A. M.
Effects of the Presence of Faces on Attention, Recognition, and Preference in Print Advertising
2016-01-01 Pichierri, Marco; Guido, Gianluigi; Pino, Giovanni
Animated Logos in Mobile Marketing Communications: The Roles of Logo Movement Dorections and Trajectories
2016-01-01 Guido, Gianluigi; Pichierri, Marco; Nataraajan, Rajan; Pino, Giovanni
Beyond Ethical Consumption: Religious-like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanaticism
2016-01-01 Guido, G.; Prete, M. I.; Pichierri, M.; Pino, G.; Peluso, A. M.
When the Row Predicts the Grade: Differences in Marketing Students’ Performance as a Function of Seating Location
2016-01-01 Pichierri, Marco; Guido, Gianluigi
Anziani e Social Media: Opportunità o Minaccia?
2017-01-01 Pichierri, Marco; Guido, Gianluigi
Determinants of Southern Italian Households’ Intention to Adopt Energy Efficiency Measures in Residential Buildings
2017-01-01 Prete, M. I.; Piper, L.; Rizzo, C.; Pino, G.; Capestro, M.; Mileti, A.; Pichierri, M.; Amatulli, C.; Peluso, A. M.; Guido, G.
Assessing the Strategic Needs of Local Territorial Systems (LTSs): The Case of a Southern Italian Province
2018-01-01 Pino, G.; Guido, G.; Peluso, A. M.; Pichierri, M.
Assessing the Tourist Experience through Online Reviews Communication Styles
2018-01-01 Pichierri, Marco; Pino, Giovanni; Guido, Gianluigi
What Does Make You Happy? The Impact of Communication and Language Typologies on Tourists’ Perceived Happiness
2018-01-01 Rizzo, Cristian; Pichierri, Marco; Barbarossa, Virginia; Mileti, Antonio; Guido, Gianluigi
The segmentation of elderly consumers: A literature review
2018-01-01 Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; Conoci, Roberta
The importance of dream in advertising: Luxury versus mass market
2018-01-01 Amatulli, Cesare; De Angelis, Matteo; Pichierri, Marco; Guido, Gianluigi
When Moving Forward Gives You an Edge: Assessing the Interplay between Locomotion and Self-Efficacy
2018-01-01 Pino, Giovanni; Pichierri, Marco; Rizzo, Cristian; Guido, Gianluigi
Communicating the Health Value of Olive Oil: An Analysis of Consumers’ Emotional and Attitudinal Responses to Label Health Claims
2018-01-01 Pino, G.; Pichierri, M.; Peluso, A. M.; Guido, G.
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